Mike Joyce was born in the summer of 1972 in Troy, New York rendering him Troy-Bilt, just as reliable as that great company’s signature rototiller. 25 years later Mike founded Stereotype Design in New York City, a studio specializing in wide-ranging projects for the entertainment industry.

 

He has designed album packaging for established artists such as Iggy Pop, Katy Perry, Fall Out Boy, Thirty Seconds to Mars, Natalie Merchant, The Lemonheads, David Sedaris, Morphine, Heart, Miles Davis, and Aretha Franklin. Mike’s work has been featured in over 120 publications including Print, Communication Arts, +81, Graphic, Rolling Stone, Coupe, How, Computer Arts, IdN, Inked, NME, and New York magazine. In 2000 Mike was selected for Print Magazine’s exclusive New Visual Artists annual issue, showcasing twenty emerging designers under the age of 30. His work has been shown in exhibitions by the AIGA, the Type Directors Club, the One Club, the Art Directors Club’s first Young Guns NYC show, and selected for the Permanent Collection of the Library of Congress. Mike’s solo and group exhibitions have opened at home and abroad, including Upstate New York, Manhattan, Brooklyn, Boston, Philadelphia, Belgium, Moscow, Zürich, Amsterdam, Estonia, and South Korea. He has served as a judge for advertising, design, and interactive award shows for the Art Directors Club, the Type Directors Club, the Alex Steinweiss Awards, and co-chaired Young Guns 4.

 

In 2012 he launched swissted.com, a personal project combining his love of Swiss graphic design and punk rock by redesigning old show flyers into hundreds of International Typographic Style posters. The website has since amassed over one million visits, spawning editorial features, international exhibitions, and a 200 page oversized art book published by Quirk Books. Two Ziggy Stardust designs from the Swissted collection were selected by the Museum of Contemporary Art Chicago as well as London’s Victoria & Albert Museum to be offered as limited edition prints coinciding with the sold-out David Bowie Is exhibition. In 2015 six Swissted posters were chosen for Swiss Style, an exhibition at the Museum of Design, Zürich.

 

Mike taught at the School of Visual Arts for seven years. He lives and works in the West Village of New York City and refuses to design wedding invitations.